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Social and Behavioral Sciences Commons™
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University of Tennessee, Knoxville
Annual Research Symposium of the College of Communication and Information
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Full-Text Articles in Social and Behavioral Sciences
I Look To You: Religious Leaders As Social Support In The Management Of Uncertainty Within The African-American Community, Stephen Anthony Spates
I Look To You: Religious Leaders As Social Support In The Management Of Uncertainty Within The African-American Community, Stephen Anthony Spates
Annual Research Symposium of the College of Communication and Information
African-Americans continue to show stronger relationships between spirituality, worship, and daily life. When faced with uncertainty in life, these individuals may look to their religious leadership as a tool for social support and guidance in decision-making. This study uses Uncertainty Management Theory as a framework to look at the relationship between these individuals and their religious leaders. Credibility will also be measured to see if religious leadership can be perceived as credible when dealing with issues that are not based in faith and worship. The importance of this study is seen in understanding how African-Americans are able to cope with …
Communication Strategies In Direct-To-Consumer Prescription Drug Advertisements, Ilwoo Ju
Communication Strategies In Direct-To-Consumer Prescription Drug Advertisements, Ilwoo Ju
Annual Research Symposium of the College of Communication and Information
Little research has incorporated a theoretical framework for the analysis of message and creative strategies used in DTCA to date. The purpose of the current study is to extend the previous literature by providing a more complete list of DTCA message and/or creativity strategies based on Taylor’s message strategy wheel. The results show that DTCA has been used to promote drugs for such life-threatening conditions as asthma, acid reflux, Alzheimer’s disease, depression, and arthritis. The most common inducement was the offer of consumer support information. In general, magazine DTC ads from 2006 to 2010 were likely to take both informational …