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A Message-Centered Approach To Understanding Young Women’S Decision-Making About Hpv Vaccination, Katharine J. Head
A Message-Centered Approach To Understanding Young Women’S Decision-Making About Hpv Vaccination, Katharine J. Head
Theses and Dissertations--Communication
The HPV vaccine represents an important step in the primary prevention of cervical cancer, yet uptake rates for the vaccine remain below what is needed to establish "herd immunity" from the virus. While many studies have examined both psychosocial and communication factors affecting HPV vaccination decisions, this study adopts a unique approach to understand the communication environment within which this health decision happens, such as the many and sometimes conflicting messages about vaccine efficacy and safety guiding young women's decisions. Using the message convergence framework, this project identifies how further study of converging and diverging messages in the communication environment …