Social and Behavioral Sciences Commons^™

Does My Skin Tone Really Matter? A Socioeconomic Analysis In Nigeria., Mutiu O. Fakorede

Master's Theses

Abstract: Does my skin tone really matter? If it does, to what extent and direction does skin tone predict socioeconomic outcomes, especially amongst people of color who have experienced colonial rule with its white supremacy agenda? In this research, we examined if skin tone measured in individual typology angle (ITA) does not affect employability, income, partner selection, and political representativeness. With a focus on Nigeria, the most populous black nation, a former British colony, we addressed this broad question through a survey. Using the iterative capability of Qualtrics which randomly picks a set of three pictures with known ITA and …