Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
California Polytechnic State University, San Luis Obispo
And color. The survey participants were in different age groups ranging from 4 years old to those over 40 years old. Results from one hundred sixty-one responses indicated although not all age groups were attracted to the same elements of a beverage label
Articles 1 - 1 of 1
Full-Text Articles in Social and Behavioral Sciences
How To Attract Children And Adults To The Same Beverage Through Package Design, Jessica C. Chaidez
How To Attract Children And Adults To The Same Beverage Through Package Design, Jessica C. Chaidez
Graphic Communication
The purpose of this study was to determine if children and adults could be attracted to the same beverage through package design. This study surveyed particpants in the San Luis Obispo Area on prefernece of different juice labels. The survey asked the preference of different juice labels based on typeface, size and layout of the logo, contrast, type of substrate, and color. The survey participants were in different age groups ranging from 4 years old to those over 40 years old.
Results from one hundred sixty-one responses indicated although not all age groups were attracted to the same elements of …