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Social and Behavioral Sciences Commons

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Geography

University of Kentucky

Big Data

Publication Year

Articles 1 - 3 of 3

Full-Text Articles in Social and Behavioral Sciences

Viral Data, Agnieszka Leszczynski, Matthew Zook Nov 2020

Viral Data, Agnieszka Leszczynski, Matthew Zook

Geography Faculty Publications

We are experiencing a historical moment characterized by unprecedented conditions of virality: a viral pandemic, the viral diffusion of misinformation and conspiracy theories, the viral momentum of ongoing Hong Kong protests, and the viral spread of #BlackLivesMatter demonstrations and related efforts to defund policing. These co-articulations of crises, traumas, and virality both implicate and are implicated by big data practices occurring in a present that is pervasively mediated by data materialities, deeply rooted dataist ideologies that entrench processes of datafication as granting objective access to truth and attendant practices of tracking, data analytics, algorithmic prediction, and data-driven targeting of individuals …


Affect And Value In Critical Examinations Of The Production And ‘Prosumption’ Of Big Data, Daniel G. Cockayne Sep 2016

Affect And Value In Critical Examinations Of The Production And ‘Prosumption’ Of Big Data, Daniel G. Cockayne

Geography Faculty Publications

In this paper I explore the relationship between the production and the value of Big Data. In particular I examine the concept of social media ‘prosumption’—which has predominantly been theorized from a Marxist, political economic perspective—to consider what other forms of value Big Data have, imbricated with their often speculative economic value. I take the example of social media firms in their early stages of operation to suggest that, since these firms do not necessarily generate revenue, data collected through user contributions do not always realize economic value, at least in a Marxist sense, and that, in addition to their …


Big Data, Social Physics, And Spatial Analysis: The Early Years, Trevor J. Barnes, Matthew W. Wilson Apr 2014

Big Data, Social Physics, And Spatial Analysis: The Early Years, Trevor J. Barnes, Matthew W. Wilson

Geography Faculty Publications

This paper examines one of the historical antecedents of Big Data, the social physics movement. Its origins are in the scientific revolution of the 17th century in Western Europe. But it is not named as such until the middle of the 19th century, and not formally institutionalized until another hundred years later when it is associated with work by George Zipf and John Stewart. Social physics is marked by the belief that large-scale statistical measurement of social variables reveals underlying relational patterns that can be explained by theories and laws found in natural science, and physics in particular. This larger …