Social and Behavioral Sciences Commons^™

The Pet’S ‘Perfect Bowl’: Environmental And Welfare Discourse In Alternative Pet Food Movements, Carly Baker

Theses and Dissertations--Geography

Marketing ‘sustainable and humane’ super-premium dog kibble has emerged alongside alternative food movements (AFM). Unfortunately, super-premium pet-food comprised of ‘high-quality’ protein is at odds with sustainability and affect for particular animals. This study analyzed social and geographical (mis)representations of nonhumans in the pet-food commodity chain by tracing how knowledge and value is produced, and mapping the geography of Open Farm dog food. I assess these geographies and discourses and I identify the following: (1) sustainability claims focus on transportation and packaging, ignoring the significant environmental and social impacts of animal agriculture. (2) Images of farmed animals on packaging often do …