Social and Behavioral Sciences Commons^™

Attentional Social Media: Mapping The Spaces And Networks Of The Fashion Industry, Ate Poorthuis, Dominic Powers, Matthew Zook

Geography Faculty Publications

In this article we use big data methods to analyze the attention paid to the fashion industry on social media. The article argues that for the fashion industry, like many industries, the core product is a form of knowledge that is dependent on gaining and holding people’s attention. To understand this attentional economy, social media offers a unique window because it is increasingly a central space within which fashion knowledge is created and shared. Using long-term, geotagged big data from Twitter, we analyze the hitherto difficult-to-explore spaces and places of the global fashion industry. The article suggests that the data …