Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Geography (2)
- Shanghai (2)
- Singapore (2)
- Business analytics (1)
- Business strategies (1)
-
- Chinese middle class (1)
- Conferences (1)
- Cultural capital (1)
- Cultural icon (1)
- Cultural landscape (1)
- GIS (1)
- Gated communities (1)
- GeoBusiness (1)
- Geography and public policy (1)
- Geography education (1)
- Global city (1)
- Hong Kong (1)
- Marketing (1)
- Place-marketing (1)
- Strategic approach (1)
- The good life (1)
- Tourism market (1)
- Tourist destination (1)
- Urban development (1)
- Urban housing (1)
Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
Mapping Better Business Strategies With Gis, Tin Seong Kam
Mapping Better Business Strategies With Gis, Tin Seong Kam
Research Collection School Of Computing and Information Systems
The value of location as a business measure is fast becoming an important consideration for organisations. GIS (Geographical Information Systems), with its capability to manage, display, analyse business information spatially, is emerging as a powerful location intelligence tool. In the US, Starbucks, Blockbuster, Hyundai, and thousands of other businesses use census data and GIS software to help them understand what types of people buy their products and services, and how to better market to these consumers. For example, McDonald’s in Japan uses a GIS system to overlay demographic information on maps to help identify promising new store sites. Singapore Management …
Cultural Icons And Urban Development In Asia: Economic Imperative, National Identity, And Global City Status, Lily Kong
Research Collection School of Social Sciences
Global cities are characterized by the multiplicity of flows that they are implicated in - flows of people, goods, services, ideas, and images. Yet, global cities do not derive their status only on the basis that they are networked nodes. They also require particular forms of cultural capital. Cities with global aspirations have thus increasingly recognized the need to accumulate cultural capital, for which one means is to create new urban spaces, in particular, new cultural urban spaces (e.g. grand theatres, museums, libraries). These often monumental structures are intended to support a vibrant cultural life, in order to attract and …
Marketing The Chinese Dream Home: Gated Communities And Representations Of The Good Life In (Post-)Socialist Shanghai, Choon-Piew Pow, Lily Kong
Marketing The Chinese Dream Home: Gated Communities And Representations Of The Good Life In (Post-)Socialist Shanghai, Choon-Piew Pow, Lily Kong
Research Collection School of Social Sciences
This paper examines the advertising themes and rhetoric that have been assembled in the place-marketing of Shanghai's newly built gated communities. We demonstrate how place-marketing strategies, in this case selling the Chinese dream home, draws upon specific landscape meanings and values that are embedded in Chinese/ Shanghainese history, even as symbolic and cultural capital from the contemporary scene also exert their influences. Collectively, these representations of the good life both reflect and reinforce the exclusivist housing aspirations and privatist visions of middle-class residents of gated communities in contemporary Shanghai. While advertisements do not always achieve the outcomes that property developers …
Geography's Place In Higher Education In Singapore, Lily Kong
Geography's Place In Higher Education In Singapore, Lily Kong
Research Collection School of Social Sciences
Unlike the other papers in this symposium, which deal with countries where there are large numbers of universities, and comparison can be made over time and across space of geography's place in higher education, this paper focuses on a country that was for a long time described as a 'one-university town': Singapore. What interesting story call there be when geography's presence in higher education is so circumscribed? In this paper, the author illustrates how geography's,fate in higher education in Singapore is closely bound up with developments in other parts of the world, not unlike the way in which the country's …
The Promises And Prospects Of Geography In Higher Education, Lily Kong
The Promises And Prospects Of Geography In Higher Education, Lily Kong
Research Collection School of Social Sciences
The idea for this JGHE symposium came to me as I reflected on the spatial turn in the humanities and social sciences, and felt encouraged by the growing influence of geography in the intellectual spaces of other disciplines. Amidst positive thoughts, I wondered if the institutional position of the discipline had strengthened with its recently enhanced intellectual position, and what the geography of geography's institutional presence and strength was. For sure, anecdotal stories circulate regarding the opening or closure of a geography department, a renaming, a split and so forth…. A symposium of papers from different parts of the world …