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Components Integral To The Consumer's Decision-Making Process Regarding The Regional Shopping Centers Of Portland, Oregon, James A. Swanson
Components Integral To The Consumer's Decision-Making Process Regarding The Regional Shopping Centers Of Portland, Oregon, James A. Swanson
Dissertations and Theses
The research problem that the thesis is concerned with is the definition of the components of the "attractiveness" of a regional shopping center as they pertain to the decision-making process of the consumer. In addition, variations among the shopping patterns of male and female shoppers and among income groups are examined.