Social and Behavioral Sciences Commons^™

Mapping Better Business Strategies With Gis, Tin Seong Kam

Research Collection School Of Computing and Information Systems

The value of location as a business measure is fast becoming an important consideration for organisations. GIS (Geographical Information Systems), with its capability to manage, display, analyse business information spatially, is emerging as a powerful location intelligence tool. In the US, Starbucks, Blockbuster, Hyundai, and thousands of other businesses use census data and GIS software to help them understand what types of people buy their products and services, and how to better market to these consumers. For example, McDonald’s in Japan uses a GIS system to overlay demographic information on maps to help identify promising new store sites. Singapore Management …