Social and Behavioral Sciences Commons^™

Self Presentation Of Select Female Athletes On Instagram And Public Responses, Erin Ratelle

Electronic Thesis and Dissertation Repository

Social media sites vastly have changed the ways in which athletes can interact with their fans. Positioned within the area of feminist cultural studies, this thesis employs a mixed-methods approach to examine how 8 selected female athletes display their bodies on Instagram via posted photos; how the public responds to this content via photo comments; and how these interactive postings fit with wider socio-cultural and historical contexts of women’s bodies in sport and physical activity. Using Erving Goffman’s theory on self-presentation and Jurgen Habermas’ theory on the public sphere, I conceive Instagram as both stage and space for public deliberation. …