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Social and Behavioral Sciences Commons™
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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
Gender In Masterchef, Kailey Bowers
Gender In Masterchef, Kailey Bowers
Scholars Week
This study examines whether the mentioning of family and culture is more common in women or men? Are statements of self-confidence more common in men, and what are the conflicts between contestants? My data in this presentation will show the different characters of men and women portrayed through the show MasterChef. This study adds to a small but growing scholarship about gender and food television. Some of the scholars are, Nilsson, Gabriella; Harris, Deborah A., Giuffre, Patti A.; Hornbuckle, Jamie; Jonatan Leer; Rodney, Alexandra, Josée Johnston, and Phillipa Chong. One episode from every season was randomly chosen, giving me a …
Weight Loss And Healthiness: How Advertisements Target This Phenomenon, Madelyn Coleman
Weight Loss And Healthiness: How Advertisements Target This Phenomenon, Madelyn Coleman
Scholars Week
With advertisements being all around us in the media and in magazines, messages flood into our everyday lives that can impact us both negatively and positively. Research prior to this involved how media has portrayed women and their weight loss as well as how they are looking at “skinniness” and body type. This as well as overall effects of the media in the food world were among many that have been studied. For my research, I wanted to look at the overall targeting of weight loss and health within magazines not as much as the idea of weight loss as …
Yummy Advertising? A Look At The Sexualization Of Food Advertisements, Mackenzie Cook
Yummy Advertising? A Look At The Sexualization Of Food Advertisements, Mackenzie Cook
Scholars Week
This content analysis was to further research in looking how sexuality is used in advertising, but particularly food advertisements. More specifically, words and phrases used, advertising characters, how they are presented and posed, etc. Using a combination of 15 Carl’s Jr. and Hardee’s ads, these were analyzed to find consistent themes for advertising tactics. Findings show that sexual innuendos in advertisement phrasing are often used, as well as female characters. It also showed that these characters were often scantily clad or close to nude, making them have more “sex appeal” for the male audience. Facial expressions and posing were also …
Sitcom Tv Food Messages: Who Makes And What Are We Eating?, Elizabeth Gagnon
Sitcom Tv Food Messages: Who Makes And What Are We Eating?, Elizabeth Gagnon
Scholars Week
I dive into the family sitcom Fuller House and observe how it represents people who cook and what we eat. As a modern-day family sitcom, representation is current to our standards within today’s diets and kitchen routines. With both men and women cooking in the kitchen, healthy food choices are displayed everywhere, depicting nutritional awareness. I consider the food being served and discuss whether they may fit into gender tropes, such as a male protagonist taking pride in his special burgers. I focus on what food is represented, whether from shopping, ordering through an app, or in the kitchen, when …