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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Racism In Media: How Media Shapes Our View Of People Of Color In Society, Semarial Wilder
Racism In Media: How Media Shapes Our View Of People Of Color In Society, Semarial Wilder
Community Engagement Student Work
As a way to increase awareness about racism in the media, research was conducted to showcase the many ways racism is perpetuated against Black people through our everyday media consumption. A workshop was held and analysis of responses from pre-event surveys, activity post-it responses, and post-event surveys were completed by attendees. Using the cultivation theory, attendees increased their overall knowledge about how the media plays a huge part in how they see society. One attendee mentioned, “I learned how the media sets thoughts or images for you without you realizing it.” It is clear that the media does a wonderful …
Doing Gender: Cars And Culture In The United States, Adrian L. Zavala
Doing Gender: Cars And Culture In The United States, Adrian L. Zavala
Communication Senior Capstones
This qualitative research study aims to define and describe gender stereotypes and car culture. It will also explain how these stereotypes influence car culture and vice versa. This paper aims to explain how the mass media uses car culture in the United States and imposes gender stereotypes. The mass media I will be discussing includes but is not limited to commercials and magazine adverts. This paper asserts that by portraying what it means to be a man and what it means to be a woman, car companies build car culture and use pre-existing constructs of gender for marketing it. According …
The Cultivation Theory And Reality Television: An Old Theory With A Modern Twist, Jeffrey Weiss
The Cultivation Theory And Reality Television: An Old Theory With A Modern Twist, Jeffrey Weiss
Capstone Showcase
George Gerbner, a Hungarian-born professor of communication, founded the cultivation theory, one of the most popular and regarded theories in the communications world. Developed in the mid 20th century, the theory focus on the long-term effects of television on people. Longer exposure to signs, images and people on television cultivates their perception of reality in the real world. The television became a household staple during this time. Families often spent time together watching programming together, however, it played out different effects for each person. Television's constant visual and auditory stimulation on a person made it easier to cultivate certain messages, …