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Social and Behavioral Sciences Commons™
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Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Hybrid Media Activism: Ecologies, Imaginaries, Algorithms, Dorothy Kidd
Hybrid Media Activism: Ecologies, Imaginaries, Algorithms, Dorothy Kidd
Media Studies
Review of Treré, Emiliano. Hybrid Media Activism: Ecologies, Imaginaries, Algorithms. New York and London: Routledge. ISBN: 978-1-138-21814-7.
Constructing Lumbersexuality: Marketing An Emergent Masculine Taste Regime, Mark A. Rademacher, Casey R. Kelly
Constructing Lumbersexuality: Marketing An Emergent Masculine Taste Regime, Mark A. Rademacher, Casey R. Kelly
Department of Communication Studies: Faculty Publications
This article examines the online retailer Huckberry.com as a singular, centralized authority responsible for marketing “lumbersexuality” as an emergent, gender-normative taste regime. As an evolution of the devalued hipster marketplace myth, analysis reveals Huckberry promotes an adaptable taste regime to its young, educated, urban, White male clientele that unites goods, meanings, and practices across multiple fields of consumption that reconnect indie consumption and taste with a fantasy of “authentic” masculinity. We argue that Huckberry offers men semiotic resources that merge the urban with the outdoors in a way that enables the enactment of a fraught though seemingly durable masculine identity …