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Questioning Proximity: East Asian Tv Dramas In Indonesia, Charlotte Setijadi

Research Collection School of Social Sciences

The study of transnational cultural flows has been of continuing interest among media and communication researchers, with recent studies focusing on cultural flows within geographically and culturally adjacent nations. It is often suggested that the level of “cultural proximity” that exists determines the success of cultural exchange between countries regarded to possess similar cultural traits. This notion, that local audiences will have preference for cultural commodities from countries with which they share cultural ties in recognition of their own culture, has enjoyed much intellectual currency in recent times, especially in relation to analyses of regional media markets. The danger of …