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Social and Behavioral Sciences Commons™
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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
Framing Roles Of Protagonists And Antagonists In Visual Media, Jonas Braden Larson
Framing Roles Of Protagonists And Antagonists In Visual Media, Jonas Braden Larson
Masters Theses
Many characters and stories have been interpreted over the past few thousand years. Humans are innate storytellers and make connections through various communication methods. Heroes and villains have affected many lives and given people a lens through which to view the world. The perception of stories and their characters in the visual media may not be as subjective as many people think. The framing communication theory was used to study the perception of audience member’s view of protagonists and antagonists in a visual story. Two short films were produced and screened to an audience that filled out surveys on their …
Hello There: An Integrative Framing Analysis Of The Disney+ Series Obi-Wan Kenobi, Hannah Grace Sawchuck
Hello There: An Integrative Framing Analysis Of The Disney+ Series Obi-Wan Kenobi, Hannah Grace Sawchuck
Masters Theses
The effective communication of emotions within audio-visual content, such as film, was one of the most important aspects that needed to be considered when creating such content. Within the field of communication, there was a limited amount of research that existed on the communication of emotions in film. This was a problem as such content is becoming more prevalent in society. Knowing how those emotions were created and developed would allow communication scholars to better understand how to effectively elicit emotions from their own audio-visual content. By examining a well-known series, Obi-Wan Kenobi, scholars could see how different aural and …
Choices In The Editing Room: How The Intentional Editing Of Dialogue Scenes Through Shot Choice Can Enhance Story And Character Development Within Motion Pictures, Jonathan Pfenninger
Choices In The Editing Room: How The Intentional Editing Of Dialogue Scenes Through Shot Choice Can Enhance Story And Character Development Within Motion Pictures, Jonathan Pfenninger
Masters Theses
This study examines the content of six feature length films, which showed in theaters in 2010 and 2011, from a communication perspective. Five of the scrutinized films are Academy Award winning and nominated films for Best Editing. The sixth film was the top grossing Christian feature film to be widely released within the two years. Utilizing Foss's rhetorical schema for the evaluation of visual imagery, this study examines and evaluates the composition of dialogue scenes within each film, identifying the functions of shot composition and movement choices within each film, individually. Through identification of a function, assessment and support found …
Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen
Masters Theses
Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …