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Social and Behavioral Sciences Commons™
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Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Gendered Construction Of The Female Identity, Julie L. Lemley
Gendered Construction Of The Female Identity, Julie L. Lemley
Journal of Undergraduate Research at Minnesota State University, Mankato
Since Garfinkle’s ground-breaking work on labeling in the 1950’s, the link between identity formation, specifically as constructed by external social messages intentionally directed by authority, and resultant behaviors has been well established. This research has extended upon this assumption, applying critical media and rhetorical methods to advertising aimed at adolescents, a particularly vulnerable group at a point of transition and identity formation. The adolescent negotiation of the transition from childhood (child identity) to adulthood (adult identity), has always been a uniquely critical stage of development. Moreover, the research has indicated that adolescents are particularly susceptible to influence by those in …
A Critical Analysis Of Media Images Depicting The New Athletic Body Ideal And One Woman's Experience With Them, Kelsey Mischke
A Critical Analysis Of Media Images Depicting The New Athletic Body Ideal And One Woman's Experience With Them, Kelsey Mischke
Journal of Undergraduate Research at Minnesota State University, Mankato
The ideal body type for women in the United States is morphing into one that not only requires a thin physique, but visible muscle definition and fitness. The athletic body type must still possesses feminine qualities such as large breasts, a smaller buttocks, and soft curves. Advertisements, fitness magazines, and internet memes have created a new level of perfection. However, this new ideal body type is still computer generated, created from parts of multiple women, and largely unobtainable. Since its emergence, little research has critically assessed these images and their effects of women’s self-evaluations. A feminist perspective was used to …