Social and Behavioral Sciences Commons^™

Women In Leadership: A Comparative Case Study On Successful Leadership, Christine Newcomb

Honors College Theses

The purpose of this report is to understand what makes a successful female leader. Since there are so few women in executive level positions, especially chief executive officer positions, I became interested in analyzing how successful leaders act in contrast with how unsuccessful leaders act. To analyze, I will focus on the leadership of two prominent businesswomen, one who has been successful in their tenure, and one who has been unsuccessful. Mary Barra, CEO of General Motors, Inc. has been successful throughout her tenure, while Marissa Mayer, CEO of Yahoo has been unsuccessful in turning the company around. I will …