Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Ethics and Political Philosophy

Selected Works

Carrie P. Freeman

Selected Works

Ethics

Articles 1 - 1 of 1

Full-Text Articles in Social and Behavioral Sciences

Ethical Analysis Of Petas Holocaust On Your Plate Campaign.Pdf, Carrie P. Freeman Dec 2006

Ethical Analysis Of Petas Holocaust On Your Plate Campaign.Pdf, Carrie P. Freeman

Carrie P. Freeman

Little existing research explores the special ethical challenges most applicable to social movement organizations as they struggle to use persuasive communication campaigns to redefine accepted social practices into social problems. As a case study, this paper evaluates People for the Ethical Treatment of Animals' (PETA) controversial 2003-04 international "Holocaust on Your Plate" vegetarian campaign to determine its strengths and weaknesses from the standpoint of public relations ethics, using TARES principles and ethical theory as a guide. Issues of respect and minimizing harm take center stage. Both speciesist and nonspeciesist perspectives are considered.

Note: this can be cited as a conference …