Social and Behavioral Sciences Commons^™

Trading Fat For Forests: On Palm Oil, Tropical Forest Conservation, And Rational Consumption, Cindy Isenhour

Anthropology Faculty Scholarship

The longstanding butter vs margarine debate has recently become more complex as the links between margarine, industrial palm oil plantations, and tropical deforestation are made increasingly clear. Yet despite calls for consumers to get informed and take responsibility for tropical deforestation by boycotting margarine or purchasing buttery spreads made with sustainably-sourced palm oil, research in multiple contexts demonstrates that even the most aware, engaged, and rational consumers run into significant barriers when trying to reduce their environmental impacts. This paper supplements important critiques of neoliberal conservation at the site of extraction or intended conservation (Carrier and West 2009; Igoe and …