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Social and Behavioral Sciences Commons™
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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
Impact Of Weather On Serious Injury Rates Of Flight Crews, Morgan Eudy
Impact Of Weather On Serious Injury Rates Of Flight Crews, Morgan Eudy
Human Factors and Applied Psychology Student Conference
No abstract provided.
How Trust Influences Adoption: Creating Human-Centered Autonomous Vehicles, David R. Garcia
How Trust Influences Adoption: Creating Human-Centered Autonomous Vehicles, David R. Garcia
Human Factors and Applied Psychology Student Conference
No abstract provided.
Designing A Mobile Space Habitat Analog, Victor Kitmanyen, Matthew Burkhard, Timothy Disher
Designing A Mobile Space Habitat Analog, Victor Kitmanyen, Matthew Burkhard, Timothy Disher
Human Factors and Applied Psychology Student Conference
No abstract provided.
Airline Marketing Preferences, Kylie Johnson, Deborah Carstens Ph.D., Stephen Rice Ph.D.
Airline Marketing Preferences, Kylie Johnson, Deborah Carstens Ph.D., Stephen Rice Ph.D.
Human Factors and Applied Psychology Student Conference
The aim of this research is to assess airline marketing strategies providing consumer preferences to better target potential customers. The airline industry has transformed over the years, and cost and amenities have been impacted in the airline evolution. There has been consideration of whether flight cost, or flight amenities and passenger experience should be analyzed to result in enhanced marketing in the airline industry. An online survey was issued to examine which flight amenities potential customers preferred. Furthermore, the length of the flight was examined to determine if consumer preferences changed for domestic versus international flights. The survey findings are …