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Full-Text Articles in Social and Behavioral Sciences
Australian Online Supermarket Usability, Mark Freeman, Peter Hyland, Jeffrey Soar
Australian Online Supermarket Usability, Mark Freeman, Peter Hyland, Jeffrey Soar
Dr Mark Freeman
The issue of usability plays a vital role in the success of an online store. However, to date there has been limited published research into this issue and there has been no research conducted into multiple item purchasing. There is much competition in the grocery shopping industry between the two major physical supermarket chains in Australia, Woolworths and Coles, both in traditional stores and online. Online, the major competitor is ShopFast, which does not have a traditional supermarket storefront to complement its online operations. The purpose of this study was to conduct a comparative analysis into the usability of ordering …
Methods For Usability Evaluations Of Mobile Devices, Fayez Alshehri, Mark Freeman
Methods For Usability Evaluations Of Mobile Devices, Fayez Alshehri, Mark Freeman
Dr Mark Freeman
The usability of applications designed and developed for mobile devices integral user experience, particularly for current touch-screen mobile devices. This conceptual paper provides a profile of the ways in which mobile device usability evaluation methods are being adapted to better reflect technological. With an increasing capacity for greater user interactivity through a range of tasks and in a variety of contexts, the importance and impact of mobile device context-of-use components is of particular interest to researchers. This requires a need for a shift in evaluation method paradigms with a particular focus on methods involving the user, as part of the …