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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Communicating About Extreme Heat: Results From Card Sorting And Think Aloud Interviews With Experts From Differing Domains, Jeannette Sutton, Nicholas Waugh, Savannah Olivas
Communicating About Extreme Heat: Results From Card Sorting And Think Aloud Interviews With Experts From Differing Domains, Jeannette Sutton, Nicholas Waugh, Savannah Olivas
Emergency Preparedness, Homeland Security, and Cybersecurity Faculty Scholarship
Climate trends indicate that extreme heat events are becoming more common and more severe over time, requiring improved strategies to communicate heat risk and protective actions. However, there exists a disconnect in heat-related communication from experts, who commonly include heat related jargon (i.e., technical language), to decision makers and the general public. The use of jargon has been shown to reduce meaningful engagement with and understanding of messages written by experts. Translating technical language into comprehensible messages that encourage decision makers to take action has been identified as a priority to enable impact-based decision support. Knowing what concepts and terms …
Communicating Hazard Location Through Text And Map In Earthquake Early Warnings: A Mixed Methods Study, Jeannette Sutton, Michele M. Wood, Nicholas A. Waugh, Savanah Crouch
Communicating Hazard Location Through Text And Map In Earthquake Early Warnings: A Mixed Methods Study, Jeannette Sutton, Michele M. Wood, Nicholas A. Waugh, Savanah Crouch
Emergency Preparedness, Homeland Security, and Cybersecurity Faculty Scholarship
The purpose of this research was to examine the effect of presenting hazard location in different formats on key warning message outcomes—understanding, personalizing, believing, deciding, and milling. We conducted two studies using experiment and focus group methods. In the experiment, we compared a standard ShakeAlert earthquake early warning message, which merely implied location, to three enhanced messages that communicated information about the earthquake epicenter via text, map, or a combined text-and-map format. Focus groups explored reactions to warning messages accompanied by different types of maps. Overall, the standard ShakeAlert message was associated with worse message outcomes compared to messages that …