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Social and Behavioral Sciences Commons™
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Articles 1 - 7 of 7
Full-Text Articles in Social and Behavioral Sciences
Symbolism Or Substance: Factors Influencing Campus Messaging Decisions And Their Alignment With Institutional Values, Laura Herzog Jacobs
Symbolism Or Substance: Factors Influencing Campus Messaging Decisions And Their Alignment With Institutional Values, Laura Herzog Jacobs
Graduate Theses and Dissertations
Historically, institutions of higher education (IHE) have been cautious and slow in making changes. Yet in today’s fast-paced and dynamic world of content availability and information flow generated by 24-hour news cycles and the ubiquity of social media present a challenging reality for colleges and universities in their public relations and communications approaches (Sands & Smith, 2000). Creating a harmonious and agile approach to managing these responsibilities against the backdrop of an incessant flow and public demand for information, including responses to national events often with seemingly little or no connection to the institution, suggested a need to examine the …
The Russian Research Center At Harvard Versus Cambridge Analytica: Influencing The Public In A Cold War, Robert Joshua Howard
The Russian Research Center At Harvard Versus Cambridge Analytica: Influencing The Public In A Cold War, Robert Joshua Howard
Dissertations
No abstract provided.
Washington State School District Superintendent Use Of Social Media For Public Relations And Communication, Jonathan R. Tienhaara
Washington State School District Superintendent Use Of Social Media For Public Relations And Communication, Jonathan R. Tienhaara
Education Dissertations
The purpose of this study was to determine usage and perception of superintendent participation in social media for the purposes of public relations and communication in the State of Washington. Tenets of Social-Customer Relationship Management (Social-CRM) were used as the theory to support how social media can be used to establish and enhance public relations with school district stakeholders. Washington’s (N = 295) school district superintendents were electronically surveyed to collect data on their use and perception of social media utilization for public relations and communication. The data were analyzed to determine how Washington superintendents use social media for …
Ua3/9/7 President's Office-Ransdell Correspondence, Wku Archives
Ua3/9/7 President's Office-Ransdell Correspondence, Wku Archives
WKU Archives Collection Inventories
Selected correspondence not duplicated in the Reading File. Contains incoming correspondence and responses.
Campaign Design And Management, Ronald D. Smith
Campaign Design And Management, Ronald D. Smith
Ronald D Smith APR
The role of strategic planning in public relations is rooted in today's understanding of the profession, an understanding that can move a practitioner beyond being simply a wordsmith or organizational mouthpiece and into a seat at the management table. Practitioners skilled in strategic planning are sought out to help build relationships and solve problems.
This chapter focuses first on some definitions dealing with projects versus campaigns and then on two types of campaigns proactive or reactive. This chapter goes beyond projects, the tasks associated with public relations, such as writing effective news releases, creating an interactive Web site, or orchestrating …
Academic Librarians And Outreach Beyond The College Campus, Iona R. Malanchuk, Marilyn N. Ocha
Academic Librarians And Outreach Beyond The College Campus, Iona R. Malanchuk, Marilyn N. Ocha
The Southeastern Librarian
Although numerous efforts have been made to enhance the literacy skills of children and youth, recent research clearly demonstrates the continuing need to develop and implement additional imaginative programs which lead to an increase in reading and reading comprehension skills. Whereas public and school media librarians have paved the way towards building successful literacy programs, academic librarians should also participate in literacy outreach programs for children and youth in order to help build these skills and encourage lifelong learning. This article addresses why and how academic librarians can help with the nation’s efforts to combat illiteracy.
A Comprehensive Community Relations Plan For The Sunnyside School District, Gary Street
A Comprehensive Community Relations Plan For The Sunnyside School District, Gary Street
All Graduate Projects
An action planning team, composed of fifteen Sunnyside community members and school district personnel, created several comprehensive action plans designed to improve public relations within the district boundaries by increasing the interaction/involvement between the school district, parents, and community. The process for developing the plan was divided into five steps: 1) Strategy Analysis; 2) Information Gathering; 3) Action Plan Writing; 4) Cost Benefit Analysis; and 5) Presentation of the Action Plans.