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Smu Bags Two Global Award Wins In Efmd Case Writing Competition, Singapore Management University
Smu Bags Two Global Award Wins In Efmd Case Writing Competition, Singapore Management University
SMU Press Releases
Singapore Management University (SMU) has won first place in two categories of the 2014 EFMD Case Writing Competition, organised by the European Foundation for Management Development (EFMD). It is one of the first and biggest wins ever by a Singaporean educational institution in this worldwide case writing competition. SMU winning cases are: Jungle Beer: An Entrepreneur's Journey and Gillette’s "Shave India Movement": Razor Sharp against the Stubble.