Social and Behavioral Sciences Commons^™

Combining The Health Belief Model And Social Marketing To Develop A Community-Level Campaign About Asthma For Older Adults, Uwana Evers, Sandra C. Jones, Peter Caputi, Donald C. Iverson

Sandra Jones

This conceptual paper provides a rationale for combining health behaviour theory with a social marketing framework in order to develop a community-level asthma campaign for adults aged 55 years and older. The prevalence of asthma in older adults in Australia is approximately 10%, higher than in many other countries, and asthma mortality increases with age. In addition, older adults' perceptions of asthma causes and treatments are often inaccurate. Many older adults believe that asthma is a childhood disease and that the effects of the condition are relatively minor and would not impact on daily life. In order to address these …

Understanding The Behaviour Of The Target Market: What Do Adolescents Think About When Asked Questions About Their Behaviour In The Sun?, Melinda Williams, Sandra C. Jones, Peter Caputi, Donald C. Iverson

Sandra Jones

We undertook a project to develop a psychometrically sound instrument measuring adolescent sun-related behavior for use in the evaluation of a social marketing program. During the preliminary stages, we conducted a pilot study to test the face validity of the instrument with adolescents. Think-aloud sessions were completed with 24 adolescents. Results identified gaps in our understanding of adolescent sun-related behavior. Adolescents interpreted 'tanning' as specifically lying at the beach in the sun, however also reported behaviours to 'get a bit of sun', suggesting adolescents and researchers have different interpretations of key terms. The study highlights that use of the think-aloud …

What Do Australian Consumers Think About Current Advertising Standards?, Sandra Carol Jones, Katherine Eagleton

Sandra Jones

The concept of community standards is the cornerstone of advertising self-regulation in Australia. However, there is a dearth of research on current attitudes towards advertising and a virtual absence of such data in an Australian context. A questionnaire was developed to assess consumer attitudes towards advertising; respondents were 872 adults residing in New South Wales. We found high levels of concern regarding advertising standards in general and a consistent perception that advertising should not, for example, use coarse language or violent images, portray women or men as sex objects or show nudity, stereotype or make fun of groups of people, …

How Do Dentists And Their Teams Incorporate Evidence About Preventive Care? An Empirical Study, Alexandra Sbaraini, Stacy M. Carter, R Wendell Evans, Anthony Blinkhorn

Faculty of Social Sciences - Papers (Archive)

Objectives To identify how dentists and their teams adopt evidence‐based preventive care. Methods A qualitative study using grounded theory methodology was conducted. We interviewed 23 participants working in eight dental practices about their experience and work processes, while adopting evidence‐based preventive care. During the study, Charmaz's grounded theory methodology was employed to examine the social process of adopting preventive dental care in dental practices. Charmaz's iteration of the constant comparative method was used during the data analysis. This involved coding of interview transcripts, detailed memo‐writing and drawing diagrams. The transcripts were analyzed as soon as possible after each round of …

Community Knowledge, Behaviours And Attitudes About The 2009 H1n1 Influenza Pandemic: A Systematic Review, Rebecca Tooher, Joanne Collins, Jackie M. Street, Annette J. Braunack-Mayer, Helen S. Marshall

Faculty of Social Sciences - Papers (Archive)

Background

Effectiveness of pandemic plans and community compliance was extensively researched following the H1N1 pandemic. This systematic review examined community response studies to determine whether behavioural responses to the pandemic were related to level of knowledge about the pandemic, perceived severity of the pandemic and level of concern about the pandemic.

Methods

Literature databases were searched from March 2009 to August 2011 and included cross‐sectional or repeated population surveys undertaken during or following the H1N1 pandemic which reported on community response to the pandemic. Studies using population subgroups and other respiratory diseases were excluded, as were mathematical modelling and qualitative …

The Pattern Of Complaints About Australian Wind Farms Does Not Match The Establishment And Distribution Of Turbines: Support For The Psychogenic, 'Communicated Disease' Hypothesis, Simon Chapman, Alexis B. St George, Karen Waller, Vince Cakic

Faculty of Social Sciences - Papers (Archive)

Background and Objectives With often florid allegations about health problems arising from wind turbine exposure now widespread, nocebo effects potentially confound any future investigation of turbine health impact. Historical audits of health complaints are therefore important. We test 4 hypotheses relevant to psychogenic explanations of the variable timing and distribution of health and noise complaints about wind farms in Australia. Setting All Australian wind farms (51 with 1634 turbines) operating 1993-2012. Methods Records of complaints about noise or health from residents living near 51 Australian wind farms were obtained from all wind farm companies, and corroborated with complaints in submissions …

Eat, Drink And Gamble: Marketing Messages About 'Risky' Products In An Australian Major Sporting Series, Sophie Lindsay, Samantha Thomas, Sophie Lewis, Kate Westberg, Rob Moodie, Sandra C. Jones

Faculty of Social Sciences - Papers (Archive)

Background

To investigate the alcohol, gambling, and unhealthy food marketing strategies during a nationally televised, free to air, sporting series in Australia.

Methods/approach

Using the Australian National Rugby League 2012 State of Origin three-game series, we conducted a mixed methods content analysis of the frequency, duration, placement and content of advertising strategies, comparing these strategies both within and across the three games.

Results

There were a total of 4445 episodes (mean = 1481.67, SD = 336.58), and 233.23 minutes (mean = 77.74, SD = 7.31) of marketing for alcoholic beverages, gambling products and unhealthy foods and non-alcoholic beverages during the …

More Thinking About Less Data: A Perspective From The 2nd Provence Summer Workshop, M Valenzuela, D Bartres-Faz, E Bullmore, A Fjell, M Maletic-Savetic, R Martins, N Solowij, M Yucel

Faculty of Social Sciences - Papers (Archive)

Doppler intuited that a sound’s pitch could be altered by the relative velocity between the source and an observer-70 years later Hubble used the same principle and 42 data points to prove the universe was indeed expanding. Arguably, no other data set of 0.042 Kb has done more to change our understanding of the cosmos. Although modest in volume, it took Hubble several years to acquire these precious numbers.

Are Parents Concerned About Alcohol Branded Merchandise?, Sandra C. Jones, Kelly Andrews

Faculty of Social Sciences - Papers (Archive)

Abstract presented at the Australasian Professional Society on Alcohol and other Drugs Conference 2013, 24-27 November 2013, Brisbane, Australia

While We Are Talking About Environmental Justice, Let's Give Children A Voice, Peter Andersen

Faculty of Social Sciences - Papers (Archive)

As governments, communities and individuals grapple with how to deal with the avalanche of negative news regarding the environment, children are often left out of the decision-making processes. Traditional Western schooling is still dominated by the 'banking' method of teaching, in which knowledge is deposited into the minds of the children under an adult-centric educational paradigm. As a step toward achieving justice for children, educators need to reverse the traditional model of intergenerational influence by furnishing children with the chances, tools and skills to influence those around them, including adults, to live more sustainable lives. This chapter will highlight the …

Teaching About Diverse Families Through Case Studies And Authentic Performance Assessment, Amy Conley Wright

Faculty of Social Sciences - Papers (Archive)

Authentic performance assessment connects active learning pedagogy with assessment of student learning. For family sciences, authentic performance assessment presents an opportunity to evaluate knowledge and skills related to working with families within the classroom context. This form of assessment can be combined with popular teaching strategies, like using family case studies, to provide application and context for course content. This article reviews the literature on authentic performance assessment and its application in the family science literature, and provides an example of an authentic performance assessment in a course on understanding and working with diverse families. The discussion provides suggestions for …

The Learning Life Course Of At 'Risk' Children Aged 3-16: Perceptions Of Students And Parents About 'Succeeding Against The Odds', Iram Siraj-Blatchford, Aziza Mayo, Edward Melhuish, Brenda Taggart, Pam Sammons, Kathy Sylva

Faculty of Social Sciences - Papers (Archive)

Understanding how we can support children through their learning life course has become a policy imperative, particularly those children from poor homes who would normally be facing a low achiever trajectory. The paper reports on 50 in-depth Child and Family Case Studies (CFCS) that were conducted as part of the Effective Provision of Pre-School, Primary and Secondary Education (EPPSE 3-16) research project. The CFCS was designed as a mixedmethods study in order to look at why and when certain children manage to succeed 'against the odds' while others do not. Using in-depth interviews with students, parents and teachers, quantitative data …

The Conversation We Need To Have About Carbon, Lesley Head

Faculty of Social Sciences - Papers (Archive)

Recent conversations about carbon pricing are still framed within gentle themes of continuing growth and well-being, where no one has to pay more for anything without being compensated. The words that need to be in our conversations are transformation, rationing and shared sacrifice.

'There's Nothing Mental About Seeking Help' - Developing Materials To Support Help Seeking And Reduce Stigma Amongst University Students, Sandra C. Jones, Joanne Telenta, Kelly Lee Andrews, Michael Chapman

Faculty of Social Sciences - Papers (Archive)

Abstract of paper that was presented at 2013 Australia New Zealand Marketing Academy Conference.