Social and Behavioral Sciences Commons^™

"I Don't Eat A Hamburger And Large Chips Every Day!" A Qualitative Study Of The Impact Of Public Health Messages About Obesity On Obese Adults, Sophie Lewis, Samantha L. Thomas, Jim Hyde, David Castle, R. Warwick Blood, Paul A. Komesaroff

Faculty of Social Sciences - Papers (Archive)

Background We are a society that is fixated on the health consequences of 'being fat'. Public health agencies play an important role in 'alerting' people about the risks that obesity poses both to individuals and to the broader society. Quantitative studies suggest people comprehend the physical health risks involved but underestimate their own risk because they do not recognise that they are obese. Methods This qualitative study seeks to expand on existing research by exploring obese individuals' perceptions of public health messages about risk, how they apply these messages to themselves and how their personal and social contexts and experiences …

On Being 'Fat': Obese And Overweight Australians Respond To News Depictions Of Obesity And Overweight, Richard Warwick Blood, Kate Holland, Samantha Thomas, Asuntha Karunaratne, Sophie Lewis

Faculty of Social Sciences - Papers (Archive)

There is scarce research into the ways in which overweight and obese people interpret news media coverage of obesity and the so called obesity epidemic. This paper reports on a qualitative study using a purposive sample of 152 overweight, obese and morbidly obese people living in Melbourne, Australia. Most participants felt the news tended to portray them in negative and stereotypical ways. Characteristic portrayals identified by participants included obese and overweight people as: morally irresponsible and a burden on society; objects of ridicule and derision; and the subject of dehumanising images. Participants were highly reflexive and their personal experience as …

"The Solution Needs To Be Complex." Obese Adults' Attitudes About The Effectiveness Of Individual And Population Based Interventions For Obesity, Samantha L. Thomas, Sophie Lewis, Jim Hyde, David Castle, Paul Komesaroff

Faculty of Social Sciences - Papers (Archive)

Background: Previous studies of public perceptions of obesity interventions have been quantitative and based on general population surveys. This study aims to explore the opinions and attitudes of obese individuals towards population and individual interventions for obesity in Australia.

Methods: Qualitative methods using in-depth semi-structured telephone interviews with a community sample of obese adults (Body Mass Index ≥30). Theoretical, purposive and strategic recruitment techniques were used to ensure a broad sample of obese individuals with different types of experiences with their obesity. Participants were asked about their attitudes towards three population based interventions (regulation, media campaigns, and public …