Social and Behavioral Sciences Commons^™

Public Radio Listener Data Analysis: Mass Communication Research Course Student Projects, Jeremy Harris Lipschultz, Michael L. Hilt

Communication Faculty Publications

Faculty across the country are becoming increasingly aware of the usefulness of survey data in communication courses (Thorpe, 2000). Perhaps nowhere is this more important than in the quantitatively oriented research skills course (Bolding, 1996), particularly in the development of teaching models (Poindexter, 1998). The purpose of this article is to show how one public radio listener survey was used to instruct undergraduate mass communication students about the research process.