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Full-Text Articles in Social and Behavioral Sciences
Factors That Predict Academic Reputation Don't Always Predict Desire To Attend, Michael J. Conard, Maureen A. Conard
Factors That Predict Academic Reputation Don't Always Predict Desire To Attend, Michael J. Conard, Maureen A. Conard
Psychology Faculty Publications
The study assessed indicators of educational quality and selectivity as predictors of Academic Reputation (AR) and desire to attend a college. Surveys were mailed to 1,004 high school seniors randomly selected from a large database, yielding 198 respondents. Educational quality indicators were regressed on AR. Curriculum rigor and social/cultural activities were significantly predictive of AR. Class size and individualized attention from faculty were not. Curriculum rigor and individualized faculty attention were predictive of desire to attend. Class size and social/cultural activities were not. Selectivity variables (min. high school GPA, class rank, SAT scores) were regressed on AR and all were …
An Analysis Of Academic Reputation As Perceived By Consumers Of Higher Education, Michael J. Conard, Maureen A. Conard
An Analysis Of Academic Reputation As Perceived By Consumers Of Higher Education, Michael J. Conard, Maureen A. Conard
Psychology Faculty Publications
A college's academic reputation (AR) plays a significant role in positioning the institution. Survey responses of college-bound high school seniors suggest that a majority of respondents view successful postgraduate careers as very important to the perception of AR and very likely to be attributed to a college with very good AR. A principle components factor analysis revealed three factors that describe the perception of AR (i.e., Academic Concerns, Campus Ethos, Practical Value). In a similar analysis three factors were found likely to be associated with very good AR (i.e., Curricular Concerns, Exclusivity, Career Preparation).