Social and Behavioral Sciences Commons^™

How And Why School Counselors Use Twitter: A Phenomenological Study, Danielle R. Schultz

Electronic Theses and Dissertations

School counselors are often isolated in their role because of the unique nature of their job. Lack of connection, lack of relevant professional development, role ambiguity, high stress, high student-to-school counselor ratios, and lack of professional connections are all contributors to school counselor burnout. School counselors use Twitter, a social media tool, for a variety of purposes. This qualitative phenomenological study explored the lived experience of school counselors who use Twitter to illuminate how and why school counselors use Twitter. This study found that school counselors see the purpose of their Twitter use as professional advocacy, professional connection, and validation. …

Social Media In Higher Education: Building Mutually Beneficial Student And Institutional Relationships Through Social Media., Megan L. Fuller

Electronic Theses and Dissertations

Social applications such as Facebook, YouTube, and Twitter have driven the public growth of Web 2.0. Universities and colleges are using social media to reach student prospects, keep contact with current students and alumni, and provide a mechanism for group collaboration and interaction in the classroom. Higher education institutions are influenced by current social media trends, and figuring out how to effectively interact with various constituencies within the social media environment can be challenging.

In this study, a group of higher education students were surveyed about their social media practices and preferences with a focus on education-related activities. The goal …