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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Advertising, Branding, And Pediatric Nutrition, Bridget Kelly
Advertising, Branding, And Pediatric Nutrition, Bridget Kelly
Faculty of Social Sciences - Papers (Archive)
The factors contributing to overweight and obesity are multifaceted and include a combination of genetic, sociological, and environmental influences. Children's exposure to food marketing is recognized as one such factor contributing to the obesity-promoting environment.
What Do Australian Consumers Think About Current Advertising Standards?, Sandra Carol Jones, Katherine Eagleton
What Do Australian Consumers Think About Current Advertising Standards?, Sandra Carol Jones, Katherine Eagleton
Faculty of Social Sciences - Papers (Archive)
The concept of community standards is the cornerstone of advertising self-regulation in Australia. However, there is a dearth of research on current attitudes towards advertising and a virtual absence of such data in an Australian context. A questionnaire was developed to assess consumer attitudes towards advertising; respondents were 872 adults residing in New South Wales. We found high levels of concern regarding advertising standards in general and a consistent perception that advertising should not, for example, use coarse language or violent images, portray women or men as sex objects or show nudity, stereotype or make fun of groups of people, …