Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
An Analysis Of Running Event Consumer Behaviors, Thomas Aicher, Jason Simmons, Alicia Cintron
An Analysis Of Running Event Consumer Behaviors, Thomas Aicher, Jason Simmons, Alicia Cintron
Journal of Applied Sport Management
The purpose of this study was to examine the motives, constraints, and event selection factors affecting consumers’ decisions to participate in running events, specifically for a running festival in the Midwest United States. In partnership with a large running festival in the Midwest United States, data were collected via an online questionnaire. In total, 1,650 individuals completed a portion of the survey with 1,235 completing the additional questions for this investigation yielding a 74% completion rate. Based on the results of this study, runners’ autonomous motivation was significantly greater among those who participated in more events or longer distances during …
Tomorrow’S Fans Gone Today: Assessing Constraints To Student Attendance At College Football Games, Jason Simmons, Nels Popp, Chad Mcevoy, Steven Howell
Tomorrow’S Fans Gone Today: Assessing Constraints To Student Attendance At College Football Games, Jason Simmons, Nels Popp, Chad Mcevoy, Steven Howell
Journal of Applied Sport Management
The purpose of this study was to assess constraints to student attendance at college football games. Surveys were distributed on and around six college campuses (2 “Power 5”, 2 “Group of 5”, 2 FCS) during a college football game. Using intercept sampling, students not in attendance at the game were asked to rate the extent to which 33 constraints affected their decision not to attend. Results revealed differences in constraints based on conference tier affiliation, frequency of game attendance, and timing of decision not to attend. Implications for practitioners are discussed. Subscribe to JASM