Social and Behavioral Sciences Commons^™

Re-Visiting The Flutie Effect: An Exploration Of Athletic Success' Impact On Student Enrollment Decisions., Addison Pond

Electronic Theses and Dissertations

With each passing year, FBS collegiate athletic departments are faced with increased expenditures (Huml et al., 2019). Subsequently, institutional funding has become an increasingly common and controversial method of athletic department funding (Jewell, 2020). These spending and subsidization patterns are commonly met with controversy, causing the need to further unpack the benefits that schools receive from these behaviors. One anticipated benefit of athletic success is increased numbers of student applications. While the impact of football and basketball success on student interest (the “Flutie Effect) has been a popular topic in sport management literature, there is a lack of primary data …