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Full-Text Articles in Social and Behavioral Sciences
An Eye Tracking Study To Investigate The Influence Of Language And Text Direction On Multimedia, Arwa Adulwahab Mashat
An Eye Tracking Study To Investigate The Influence Of Language And Text Direction On Multimedia, Arwa Adulwahab Mashat
STEMPS Theses & Dissertations
This study investigated how native language orientation influences spatial bias, first visual fixation on screen, first visual fixation on pictures, learning outcomes, and mental effort of learners. Previous studies supported the effect of native language writing or reading direction on spatial bias, examining written text and images created by the participants (Barrett et al., 2002; Boroditsky, 2001; Chatterjee, Southwood & Basiko, 1999; Spalek & Hammad, 2005). However, no study investigated writing direction in multimedia presentations using eye tracking. This study addresses this gap.
A total of 84 participants completed the study forming four groups. The first group (NativeLeft_InstrEng) consisted of …