Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke
Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke
Atlantic Marketing Journal
This teaching and learning pedagogy paper demonstrates how group brands were used as interdisciplinary teaching tools in marketing, business, research, and social science classes by applying theories of branding, collaborative learning, affinity, and social identity in experiential learning. There were two primary reasons why this project was done. First, implementing a pedagogical tool would bring students together in a collaborative team over the period of a semester gaining a critically important business tool; the requirement of working in teams and networked relationships. Second, by enriching the curriculum of business marketing and social science courses through incorporating a semester long term-based …
Collaborating With Campus Administrators And Faculty To Integrate Information Literacy And Assessment Into The Core Curriculum, Jim Jenkins, Marcia Boosinger
Collaborating With Campus Administrators And Faculty To Integrate Information Literacy And Assessment Into The Core Curriculum, Jim Jenkins, Marcia Boosinger
The Southeastern Librarian
This article describes the efforts of faculty at Auburn University Libraries in identifying opportunities for librarians, classroom faculty, campus administrators and those in charge of curriculum planning and change to collaborate on developing an institutional information literacy and assessment program.