Social and Behavioral Sciences Commons^™

English Learners In Nyc, Raquel Neris

Dissertations, Theses, and Capstone Projects

English Learners in NYC is a Digital Humanities project that intersects Migration Studies and Foreign Language Learning Studies by presenting a podcast series about the learning experience of international students in English as a Second Language (ESL) programs at English schools in New York City. The project aims to provide visibility to the educational migration in this specific context and to promote a discussion on how international students and educators can reimagine their teaching and learning experience. It also aims to reveal ESL schools' challenges during the COVID-19 pandemic and how they incorporated digital technologies during and after this event. …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Works In Process - Scholar Edition, Pablo Galindo Aragon, George Garrastegui Jr.

Publications and Research

The creative field revolves around many professions. Creatives share a lot of common themes that are part of their process. It is with these themes that we establish a more impact way to listen to a podcast. Reviewing and breaking episodes up into chapters can effectively guide a student, aka a Scholar, in their path to establishing a creative career.Some of the most powerful ways to get ahead in the creative field is by networking, and obtaining valuable knowledge from other creatives. Gathering this information and making these connections can be quite the task. Not all young creatives are aware …