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Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
American College Football Division I Team Attachment: A Model For Sponsorship Effectiveness, Hsin-Chung Chen, Lamar Reams
American College Football Division I Team Attachment: A Model For Sponsorship Effectiveness, Hsin-Chung Chen, Lamar Reams
Human Movement Studies & Special Education Faculty Publications
The purpose of this study was to examine sponsorship effectiveness at the Division I level, including the relationship between fans and sponsors. To collect the necessary data, the 13-item questionnaire was disseminated at two college football games by volunteer sampling at three Division I universities in the United States. With a total of 407 respondents, LISREL 8.52 and SPSS 17.0 were used to analyze the data for descriptive statistics, CFA, and SEM. By utilizing SEM, the variables of team attachment, sponsor image, word of mouth, and purchase intentions fit the proposed model. Pragmatically, the significance of team attachment can be …
Using Twitter To Facilitate Case-Based Instruction In A Nursing Classroom, Sherleena Ann Buchman, Patricia Burke Snider, Tian Luo, Kaboni Gondwe
Using Twitter To Facilitate Case-Based Instruction In A Nursing Classroom, Sherleena Ann Buchman, Patricia Burke Snider, Tian Luo, Kaboni Gondwe
STEMPS Faculty Publications
This paper is a report on the use of Twitter within a sophomore level course in the baccalaureate nursing program at a rural Appalachian university. Students enrolled in the Foundations of Nursing course were in their second year of a traditional nursing program. Meeting the challenge of providing students with a ubiquitous learning environment that extends beyond their rural environment is important in the education of many students in the Appalachian region. The preliminary study looks at the usability of Twitter as the medium that will assist nursing students to build the confidence that comes from completing a case study …
Strategy Use Of Russian Pre-Service Tefl University Students: Using A Strategy Inventory For Program Effectiveness Evaluation, Alla Zareva, Anna Fomina
Strategy Use Of Russian Pre-Service Tefl University Students: Using A Strategy Inventory For Program Effectiveness Evaluation, Alla Zareva, Anna Fomina
English Faculty Publications
The focus of the present study is on identifying categories of learning strategies that are mostly used by Russian university students in an English Linguistics Program with a TEFL concentration. The more specific goal of the study is to offer a model of evaluation of the effectiveness of TEFL-oriented programs in terms of the language learning strategies their students use and recognize as pedagogically applicable to their EFL environment. To this end, two groups of students were compared on their self-reported frequency of strategy use -- 1st year students (n = 23), who had just entered the program, and 4th …
Translated Literature In Your Library: The Mildred L Batchelder Award, Kasey L. Garrison, Danielle E. Forest, Sue C. Kimmel
Translated Literature In Your Library: The Mildred L Batchelder Award, Kasey L. Garrison, Danielle E. Forest, Sue C. Kimmel
STEMPS Faculty Publications
Translated books represent a unique bridge between cultures for young readers. This article discusses recent trends and practical applications for award-winning literature that has been translated into English and published in the United States. Winner and honour titles earning the Mildred L Batchelder Award for their publishers often include European languages of origins and settings. Despite this homogeneity, the books represent a quality option as a way to diversify a library collection for English-speaking patrons, particularly young adults, and to enhance teaching lessons with the integration of this global literature.
Factors Influencing Collegiate Athletic Department Revenues, Chad D. Mcevoy, Alan L. Morse, Stephen L. Shapiro
Factors Influencing Collegiate Athletic Department Revenues, Chad D. Mcevoy, Alan L. Morse, Stephen L. Shapiro
Human Movement Studies & Special Education Faculty Publications
One of the primary challenges of Division I Football Bowl Subdivision (FBS) collegiate athletic programs is revenue generation, particularly in light of increasing costs and competition. Surprisingly, a limited number of studies have investigated factors related to athletic department-generated revenues. A statistically significant multiple regression model was created, explaining 76.7 percent of the variance in annual generated revenues among FBS programs. Factors such as conference affiliation, success in football and men’s basketball, enrollment, and time were identified as important in predicting revenue generation. The Revenue Theory of Costs was put forth as a framework for better understanding the financial behavior …