Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 18 of 18
Full-Text Articles in Social and Behavioral Sciences
The Event At Rebecca Farm 2023, Kalispell, Montana, Ava Worbets, Hunter Tillman, Megan Schultz
The Event At Rebecca Farm 2023, Kalispell, Montana, Ava Worbets, Hunter Tillman, Megan Schultz
Institute for Tourism and Recreation Research Publications
This study was conducted for Rebecca Farm to provide insight into the characteristics of attendees to the twentysecond annual The Event at Rebecca Farm. Paper surveys were completed by 158 attendees of the event. Results show that 41% of attendees were residents of Flathead Country and 59% came from outside of Flathead County. Visitors spent an average of 6.55 nights in the Flathead Valley area. People spent the most money ($96,336) on accommodations (hotel/motel/B&B/rental cabin/home), followed by restaurants/bars ($21,265), then the Rebecca Farm Trade Fair ($17,126). Respondents to the survey reported total spending of $199,471 in the Flathead Valley. Results …
Yellowstone Harvest Festival, Livingston, Montana, Ava Worbets, Hunter Tillman, Megan Schultz
Yellowstone Harvest Festival, Livingston, Montana, Ava Worbets, Hunter Tillman, Megan Schultz
Institute for Tourism and Recreation Research Publications
attendees of the Yellowstone Harvest Festival. Surveys were implemented on site during the event. A total of 78 event attendees participated in the survey. Results show that 81% of respondents were residents of Montana and of those Montana residents, 33% were from Park County. Out-of-county respondents spent an average of 3.55 nights away from home. Of those nights, an average of 2.46 of those nights were in Livingston and 3.50 nights in other nearby locations. Respondents to the survey reported a total spending of $18,134 in the Livingston/Park County area. Results provide event organizers and Explore Livingston with useful data …
Itrr Presentation To Tourism Advisory Council, October 2023, Melissa Weddell
Itrr Presentation To Tourism Advisory Council, October 2023, Melissa Weddell
Institute for Tourism and Recreation Research Publications
Presentation deck to the Tourism Advisory Council, October 4, 2023 highlighting Institute for Tourism and Recreation Research project overview, research methods, collaborations, recent accomplishments, etc.
Itrr Annual Report - 35 Years - 1987-2022, Melissa Weddell
Itrr Annual Report - 35 Years - 1987-2022, Melissa Weddell
Institute for Tourism and Recreation Research Publications
Within the pages of this report, you will discover a comprehensive overview of our past and future research projects, travel, and outdoor recreation information and data, as well as who we are and how we collect data. By transparently sharing our experiences and growth, we aim to foster an environment of continuous improvement and shared understanding. Reflecting on the milestones achieved, ITRR has continued to evolve and flourish over the past 35 years, with our journey marked by innovation, collaboration, and unwavering pursuit of our mission to serve Montanans.
Montana Folk Festival 2023, Butte, Montana, Ava Worbets, Hunter Tillman, Megan Schultz
Montana Folk Festival 2023, Butte, Montana, Ava Worbets, Hunter Tillman, Megan Schultz
Institute for Tourism and Recreation Research Publications
This study was conducted for the non-profit Mainstreet Uptown Butte to provide insight into the characteristics of attendees of the 2023 Montana Folk Festival. Paper surveys were completed by 860 attendees of the event. Results show that 82% of respondents were residents of Montana, and of those Montana residents, 45% were from Butte-Silver Bow County. Out-of-county respondents spent an average of 3.43 nights in Butte-Silver Bow County and more people spent money on restaurants/bars and hotel/motel while visiting the area than any other spending categories. Respondents to the survey reported a total spending of $199,074.00 in the Butte-Silver Bow County …
Resident Participation In Outdoor Recreation: Montana Fish, Wildlife & Parks, Carter Bermingham, Megan Schultz, Matthew Pettigrew
Resident Participation In Outdoor Recreation: Montana Fish, Wildlife & Parks, Carter Bermingham, Megan Schultz, Matthew Pettigrew
Institute for Tourism and Recreation Research Publications
This study was conducted to better understand resident participation in outdoor recreation, specifically on public lands managed by Montana Fish, Wildlife & Parks. Respondents were asked about their participation in outdoor recreation, the importance of outdoor recreation to their quality of life, and their satisfaction with the investment of outdoor recreation facilities in their local area, among other topics. The report also includes demographic information as well as analysis conducted at the regional level.
Gardiner Rodeo 2023, Gardiner, Montana, Ava Worbets, Megan Schultz
Gardiner Rodeo 2023, Gardiner, Montana, Ava Worbets, Megan Schultz
Institute for Tourism and Recreation Research Publications
This study was conducted for the Gardiner Chamber of Commerce to provide insight into the characteristics of attendees of the 2023 Gardiner Annual National Rodeo Association (NRA) Rodeo. Paper surveys were completed by 50 attendees of the event. Results show that 66% of respondents were residents of Montana, and of those Montana residents, 42% were from Park County. Out-of-county respondents spent an average of 6.14 nights in Gardiner and more people spent money on gasoline and restaurants/bars while visiting the area than any other spending categories. Respondents to the survey reported a total spending of $14,045 in the Gardiner area. …
2022 Resident Visitation: Yellowstone National Park & Glacier National Park, Carter Bermingham, Megan Schultz, Matthew Pettigrew, Glenna Brown
2022 Resident Visitation: Yellowstone National Park & Glacier National Park, Carter Bermingham, Megan Schultz, Matthew Pettigrew, Glenna Brown
Institute for Tourism and Recreation Research Publications
This particular study was conducted to better understand resident visitation to the national parks in the state, and to also understand some of the obstacles that may have prevented residents from visiting the parks in 2022. This report includes information on monthly visitation to both Glacier and Yellowstone national parks, as well as the number of respondents who were deterred by the flooding in Yellowstone and the ticketed-entry system in Glacier.
Montana Travel Region & Counties - Economic Contribution Of 2021/2022 Averaged Nonresident Travel Spending, Kara Grau
Institute for Tourism and Recreation Research Publications
Nonresidents now spend over $5 billion in Montana each year. This report looks at the distribution of spending across Montana's six travel regions, as well as 18 of the 56 counties with the highest spending based on an average of 2021 and 2022 spending data.
Snowmobile Recreation In Western Montana, Liam Harry, Melissa Weddell
Snowmobile Recreation In Western Montana, Liam Harry, Melissa Weddell
Institute for Tourism and Recreation Research Publications
This report is a summary of recreation snowmobilers in Western Montana regarding their visitor characteristics and demographics. The Institute forTourism and Recreation Research (ITRR) conducted surveys of snowmobilers to understand the profile and general characteristics of this user group.
2022 Estimates - Nonresident Visitation, Expenditures, And Economic Contribution, Kara Grau
2022 Estimates - Nonresident Visitation, Expenditures, And Economic Contribution, Kara Grau
Institute for Tourism and Recreation Research Publications
This report is a collection of estimates of 2022 nonresident visitation to Montana, expenditures by nonresident travelers in the state, and the contribution to Montana's economy of that traveler spending. Included are estimates by full year, quarter, trip purposed, and other visitor segments.
The Montana Travel Industry - 2022 Summary, Melissa Weddell
The Montana Travel Industry - 2022 Summary, Melissa Weddell
Institute for Tourism and Recreation Research Publications
2022 summary infographic of the Montana travel and recreation industry.
Applications Of Travel And Tourism Research - 2023 Montana Governor's Conference, Melissa Weddell, Jim Auer, Matthew Pettigrew, Kara Grau
Applications Of Travel And Tourism Research - 2023 Montana Governor's Conference, Melissa Weddell, Jim Auer, Matthew Pettigrew, Kara Grau
Institute for Tourism and Recreation Research Publications
2023 Montana Governor's Conference on Tourism and Recreation jointly presented session, with ITRR and MT Department of Commerce staff.
Montana Travel Regions & Counties - Economic Contribution Of 2019/2021 Averaged Nonresident Travel Spending, Kara Grau
Institute for Tourism and Recreation Research Publications
Money spent by those traveling in Montana has a direct effect on businesses where spending occurs, and it ripples throughout the state's economy from there. Statewide, spending by nonresident visitors (averaged over two years - 2019 and 2021) totaled $4.48 billion. This report details the methods and results of the economic impact analyses for each of Montana's six travel regions, as well as analyses for counties in which nonresident travelers spent approximately $50 million or more.
Montana Travel Experience Survey - Final Summary Report, Glenna Brown, Kara Grau, Megan Schultz
Montana Travel Experience Survey - Final Summary Report, Glenna Brown, Kara Grau, Megan Schultz
Institute for Tourism and Recreation Research Publications
This summary report highlights select findings from the nonresident 2021-2022 Montana Travel Experience Survey. Nonresident travelers who were interviewed by a surveyor in the state were given this survey along with the Nonresident Travel Survey after completing an in-person “Front End” survey at a gas station, rest area, or airport. Through June, 2022, 1,327 surveys were collected. Questions included topics related to visitors’ use of public lands, trip planning, and questions for first time and repeat visitors.
Montana Residents: Attitudes Towards Tourism 2022 & Resident Perceptions Of Community Disaster Preparedness, Carter Bermingham, Megan Schultz, Matthew Pettigrew, Glenna Brown
Montana Residents: Attitudes Towards Tourism 2022 & Resident Perceptions Of Community Disaster Preparedness, Carter Bermingham, Megan Schultz, Matthew Pettigrew, Glenna Brown
Institute for Tourism and Recreation Research Publications
This report is a summary of Montana residents' attitudes towards tourism within the state. Since 1992, ITRR has asked residents questions specific to their attitudes towards tourism. This study was conducted to continue tracking the perception of the tourism industry in Montana, as well as expanding the original survey to include topics such as the perceived economic benefit tourism provides to local communities, crowding at the local community level, as well as questions focused on amenities to support tourism, and disaster preparedness.
Understanding Visitor Recreation Experiences On Montana's Public Lands, Kara Grau, Megan Schultz, Glenna Brown, Melissa Weddell
Understanding Visitor Recreation Experiences On Montana's Public Lands, Kara Grau, Megan Schultz, Glenna Brown, Melissa Weddell
Institute for Tourism and Recreation Research Publications
The grandeur of Montana’s public lands attracts visitors from all over the world who want to experience the beautiful parks, wilderness, wildlife, and waters. Montana is ranked 10th in the nation in federal land ownership, with about 30% or 27 million acres, followed by state agencies that manage a little over 5 million acres. Moreover, Montana is the gateway to the iconic Glacier and Yellowstone National Parks.
Assessing The Impact Of The Yellowstone Tv Series On Montana's Tourism Economy, Patrick Barkey, Melissa Weddell
Assessing The Impact Of The Yellowstone Tv Series On Montana's Tourism Economy, Patrick Barkey, Melissa Weddell
Institute for Tourism and Recreation Research Publications
The hugely successful and popular dramatic television show Yellowstone, which portrays the fictional Dutton family ranch in Montana, has sparked the interest of a worldwide audience in our state. In addition to its critical and commercial success, the show has emerged as a significant factor in the marketing of Montana, with its more than 10 million viewers treated to storylines, characters and scenery of the mountain west. How has the show’s success affected the arrival and subsequent spending of visitors to the state? A new study jointly produced by the Bureau of Business and Economic Research (BBER) and the Institute …