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Full-Text Articles in Social and Behavioral Sciences
Promotion Induced Competitive Effects: Two Essays, Rajeev Airani
Promotion Induced Competitive Effects: Two Essays, Rajeev Airani
Marketing Theses & Dissertations
This dissertation focuses on the empirical generalizations related to retailer promotions. Two essays are developed addressing the generalizations. The first essay addresses the contradiction in the calculations of primary and secondary demand effects. A mathematical proof is developed to show that under Nested Logit modeling, competitors' gain assumption is violated. An alternative explanation is provided to calculate the primary and secondary demand effects. The second essay focuses on the empirical generalization of the neighborhood price effect. The effects of share and quality in shaping the neighborhood price effect are hypothesized and tested. Further, based on the evidence that neighborhood price …