Social and Behavioral Sciences Commons^™

The Event At Rebecca Farm 2023, Kalispell, Montana, Ava Worbets, Hunter Tillman, Megan Schultz

Institute for Tourism and Recreation Research Publications

This study was conducted for Rebecca Farm to provide insight into the characteristics of attendees to the twentysecond annual The Event at Rebecca Farm. Paper surveys were completed by 158 attendees of the event. Results show that 41% of attendees were residents of Flathead Country and 59% came from outside of Flathead County. Visitors spent an average of 6.55 nights in the Flathead Valley area. People spent the most money ($96,336) on accommodations (hotel/motel/B&B/rental cabin/home), followed by restaurants/bars ($21,265), then the Rebecca Farm Trade Fair ($17,126). Respondents to the survey reported total spending of $199,471 in the Flathead Valley. Results …