Social and Behavioral Sciences Commons^™

Determinants Of Indonesian Consumer’S Intention To Purchase Halal Food In Overseas: Modified Theory Planned Behavior Model With Religiosity, Aulia R. Destiana, David R. Tairas

Journal of Strategic and Global Studies

This study aimed to find the relationship between the intentions of Indonesian consumers in buying Halal food products abroad as a dependent variable with components in the Theory of Planned Behavior (TPB) namely attitudes, subjective norms, perceived behavioural control modified with religious relations as an independent variable. This research is a combination of research previously conducted by Alam and Sayuti (2011) and Mukhtar and Butt (2012). This study expands the theory by combining the variables used in previous research conducted by Alam and Sayuti (2011), the use of the TPB theory in halal food purchasing in Malaysia and Mukhtar and …