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The University of Southern Mississippi
Craft beer; microbrewery; macro brewery; brewpub; contract brewing company; regional craft brewery; creative economy; sub premium
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Full-Text Articles in Social and Behavioral Sciences
Making Mississippi Cool: Craft Beer And The Creative Economy, Katherine E. Hogan
Making Mississippi Cool: Craft Beer And The Creative Economy, Katherine E. Hogan
Honors Theses
The goal of this research is to define and explore two main constructs within Mississippi: craft beer as a phenomenon and the creative economy. As the two play a large role in many aspects of Mississippi’s culture and economy, characteristics of the two have the capability of interconnecting and building off the other. In this study, both craft beer and the creative economy in Mississippi will examined. The findings of this study will answer the question: is there a relationship between the the craft beer phenomenon and the creative economy?