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Full-Text Articles in Social and Behavioral Sciences

The Existence Of State Dependence And Switching Costs In The Transition From Myspace To Facebook, Taryn M. Ohashi Apr 2013

The Existence Of State Dependence And Switching Costs In The Transition From Myspace To Facebook, Taryn M. Ohashi

Scripps Senior Theses

In this paper, I examine the existence and roles of state dependence and switching costs in the mass transition from MySpace to Facebook during the 2007-2008 time period. Using a dataset that compiles individual browsing behavior and a discrete multinomial logit model, I find precise, yet extremely small amounts of state dependence for users of only MySpace, of only Facebook, and users of both MySpace and Facebook. Positive state dependence directly implies the existence of switching costs for each firm. While there is an abundance of literature regarding switching costs in the brick and mortar setting with tangible products and …


“Damning The Dams”: A Study Of Cost Benefit Analysis In Large Dams Through The Lens Of India's Sardar Sarovar Project, Evelyn Wong Jan 2013

“Damning The Dams”: A Study Of Cost Benefit Analysis In Large Dams Through The Lens Of India's Sardar Sarovar Project, Evelyn Wong

Scripps Senior Theses

This thesis examines the evaluation of the economic, environmental and social effects of dams, and lessons learned from previous dams. It then focuses on cost benefit analysis as a decision-making tool pre-project for evaluating the potential gains and losses of building a dam; and as a framework for evaluating dams in operation. It reviews the basic assumptions required for a legitimate cost benefit analysis, and the inherent limitations of this method. It uses the Sardar Sarovar dam as a case study for the use and abuse of cost benefit analysis in decision-making, interstate politics, propaganda and activism. It also illustrates …