Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
H. Keith Hunt On Consumer Behavior: Understanding His Contribution, Laura Egan, David Aron
H. Keith Hunt On Consumer Behavior: Understanding His Contribution, Laura Egan, David Aron
Librarian Publications
This study uses an ego-centric bibliometric analysis of H. Keith Hunt to elucidate his connection to researchers in the consumer behavior field and his impact on the field. We identified publications written or edited by Hunt using Web of Science, Google Scholar, and the Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior; analyzed Hunt’s co-authors and citations in those works; and tabulated Hunt’s co-cited authors for top consumer behavior journals in Web of Science. Based on the analysis and quotes from his works and others about Hunt, we also identify and discuss dimensions related to Hunt’s impact on the …
Data Supplement To 'H. Keith Hunt On Consumer Behavior: Understanding His Contribution', Laura Egan, David Aron
Data Supplement To 'H. Keith Hunt On Consumer Behavior: Understanding His Contribution', Laura Egan, David Aron
Datasets
Includes the data, data collection procedures, and data notes for the bibliometric analysis components of "H. Keith Hunt on Consumer Behavior: Understanding His Contribution.” The study uses an ego-centered bibliometric analysis method developed by Howard White to examine the impact of H. Keith Hunt on the field of consumer behavior. Ego-centered analysis is based on social network analysis where the social network modes are the citation identity, citation image, citation image-makers, and co-authors of an author studied. The data files address each of these aspects and the top consumer behavior journals used for the citation image portion of the data …