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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Successfully Financing Classical Music Kickstarter Projects, Sarah Chung Jan 2015

Successfully Financing Classical Music Kickstarter Projects, Sarah Chung

Scripps Senior Theses

With the rise of technology and finance, crowdfunding has been uprising as a popular method of financing projects. Kickstarter provides an online platform in which anyone with Internet access can upload their own project “pitch” to gain funding for their idea on an all-or-nothing model. My thesis explores financial trends and factors that potentially contribute to a successful Kickstarter campaign within the classical music projects subcategory. I use a logistic regression and the Ordinary Least Squares model to examine a dataset of already successfully funded projects and a second dataset that contains both successfully and unsuccessfully funded projects that were …


Price, Perceived Value And Customer Satisfaction: A Text-Based Econometric Analysis Of Yelp! Reviews, Eleanor A. Dwyer Jan 2015

Price, Perceived Value And Customer Satisfaction: A Text-Based Econometric Analysis Of Yelp! Reviews, Eleanor A. Dwyer

Scripps Senior Theses

We examine the antecedents of customer satisfaction in the restaurant sector, paying particular attention to perceived value and price level. Using Latent Dirichlet Allocation, we extract latent topics from the text of Yelp! reviews, then analyze the relationship between these topics and satisfaction, measured as the difference between review rating and user average review rating.