Social and Behavioral Sciences Commons^™

Mining Diversity On Social Media Networks, Lu Liu, Feida Zhu, Meng Jiang, Jiawei Han, Lifeng Sun, Shiqiang Yang

Research Collection School Of Computing and Information Systems

The fast development of multimedia technology and increasing availability of network bandwidth has given rise to an abundance of network data as a result of all the ever-booming social media and social websites in recent years, e.g., Flickr, Youtube, MySpace, Facebook, etc. Social network analysis has therefore become a critical problem attracting enthusiasm from both academia and industry. However, an important measure that captures a participant’s diversity in the network has been largely neglected in previous studies. Namely, diversity characterizes how diverse a given node connects with its peers. In this paper, we give a comprehensive study of this concept. …