Social and Behavioral Sciences Commons^™

Northside, Jesse L. Houk

Theses and Dissertations--English

The Northside of Lexington, Kentucky is an area with its own culture, community and art. While living in this community I was able to learn, grow and develop alongside this newly renovated area. The people and their lives intersect in such a way that creates a tension at times. However, many social awareness advocates vie for the success of this neighborhood for many years to come. The objective of studying such an area as the Northside in Lexington is to focus on the similarites rather than the differences in culture, community and artistic endeavor. With a collection of essays and …

From Grapes To Wine To Brands To Culture: A Qualitative Study Of Kentucky Wineries And Kentucky Wine Producers, Benjamin J. Triana

Theses and Dissertations--Communication

The Kentucky wine industry has grown from six wineries in 1999 to more than sixty wineries as of 2013. However, the industry has reached a crucial point in its development as funds allotted from the Tobacco Master Settlement Agreement ended in 2014. As a result, Kentucky wine producers must navigate the demands of local, regional, national, and international wine markets without the same amount of economic support provided in the early stages of the industry’s development.

The purpose of this study was to investigate (1) how Kentucky wine producers use cultural associations to manage their brands, (2) communicate with multiple …