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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Uses And Gratifications Within Amc’S Mad Men, Bryce Wadsworth
Uses And Gratifications Within Amc’S Mad Men, Bryce Wadsworth
Capstone Showcase
The Uses and Gratifications theory is used all throughout the field of communications and media studies. In this case, I breakdown the structure of AMC TV's Mad Men and analyze the ways in which they capture their audience and encourage engagement outside of watching the show itself.
The Cultivation Theory And Reality Television: An Old Theory With A Modern Twist, Jeffrey Weiss
The Cultivation Theory And Reality Television: An Old Theory With A Modern Twist, Jeffrey Weiss
Capstone Showcase
George Gerbner, a Hungarian-born professor of communication, founded the cultivation theory, one of the most popular and regarded theories in the communications world. Developed in the mid 20th century, the theory focus on the long-term effects of television on people. Longer exposure to signs, images and people on television cultivates their perception of reality in the real world. The television became a household staple during this time. Families often spent time together watching programming together, however, it played out different effects for each person. Television's constant visual and auditory stimulation on a person made it easier to cultivate certain messages, …