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Social and Behavioral Sciences Commons

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Critical and Cultural Studies

Western University

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Full-Text Articles in Social and Behavioral Sciences

Through Google-Colored Glass(Es): Design, Emotion, Class, And Wearables As Commodity And Control, Safiya Umoja Noble, Sarah T. Roberts Jan 2016

Through Google-Colored Glass(Es): Design, Emotion, Class, And Wearables As Commodity And Control, Safiya Umoja Noble, Sarah T. Roberts

Media Studies Publications

This chapter discusses the implications of wearable technologies like Google Glass that function as a tool for occupying, commodifying, and profiting from the bio- logical, psychological, and emotional data of its wearers and those who fall within its gaze. We argue that Google Glass privileges an imaginary of unbridled exploration and intrusion into the physical and emotional space of others. Glass’s recognizable esthetic and outward-facing camera has elicited intense emotional response, partic- ularly when “exploration” has taken place in areas of San Francisco occupied by residents who were finding themselves priced out or evicted from their homes to make way …