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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

The Myths That Make Us: An Examination Of Canadian National Identity, Shannon Lodoen Jul 2019

The Myths That Make Us: An Examination Of Canadian National Identity, Shannon Lodoen

Electronic Thesis and Dissertation Repository

This thesis uses Barthes’ Mythologies as a framework to examine the ways in which the Canadian nation has been mythologized, exploring how this mythologization affects our sense of national identity. Because, as Barthes says, the ultimate goal of myth is to transform history into nature, it is necessary to delve into Canada’s past in order to understand when, why, and how it has become the nation it is today. This will involve tracing some key aspects of Canadian history, society, and pop culture from Canada’s earliest days to current times to uncover the “true origins” of the naturalized, taken-for-granted elements …


The Fear And Biopolitical Control Of The ‘Terrorist Other’, Percy Percy Sherwood Jun 2019

The Fear And Biopolitical Control Of The ‘Terrorist Other’, Percy Percy Sherwood

Western Research Forum

“I think Islam hates us,” Donald Trump said as a presidential candidate in a CNN interview in March 2016, conflating the religion with ‘radical Islamic terrorism.’ Trump’s statement exemplifies the prevailing fabricated enemy and resulting Islamophobia in the context of the ‘global war on terror.’ Since 9/11, powerful actors are using abstractions, ideologies, and narratives—that are usually defined along racial lines—to conjure up a fear so permeable that it serves to legitimize massive levels of violence in the name of self-righteousness. How do the racist abstractions, ideologies, and narratives that are associated with Islam and Muslims produce fear and insecurity …


Dilemma And Knowledge - Book Review Of Re-Imagining Utopias: Theory And Method For Educational Research In Post-Socialist Contexts, Jessica Zychowicz May 2019

Dilemma And Knowledge - Book Review Of Re-Imagining Utopias: Theory And Method For Educational Research In Post-Socialist Contexts, Jessica Zychowicz

Comparative and International Education / Éducation Comparée et Internationale

No abstract provided.


Unwrapping The Toronto Christmas Market: An Examination Of Tradition And Nostalgia In A Socially Constructed Space, Lydia J. Gibson May 2019

Unwrapping The Toronto Christmas Market: An Examination Of Tradition And Nostalgia In A Socially Constructed Space, Lydia J. Gibson

Electronic Thesis and Dissertation Repository

Little research explores the creation of an outdoor Christmas Market, and the role that tradition and nostalgia theory play in this socially constructed space. This thesis offers an examination of the Toronto Christmas Market, an extravagant Christmas-themed pop-up market in Toronto’s Distillery District neighbourhood, and seeks to understand how the design or execution of the market serves to articulate the tropes of tradition and nostalgia. The market’s sizeable attendance for the 2018 season of an estimated 650,000 people is a sheer testament to the merit it has as a social event in a public space. Through a discourse analysis and …


Glocalization In China: An Analysis Of Coca-Cola’S Brand Co-Creation Process With Consumers In China, Yinuo Shi May 2019

Glocalization In China: An Analysis Of Coca-Cola’S Brand Co-Creation Process With Consumers In China, Yinuo Shi

Electronic Thesis and Dissertation Repository

In contemporary marketing, corporations often work to induce consumers to participate in co-creating their brand value. Consumers, therefore, can be considered marketers, who are then used by marketing managers to create competitive advantage and market opportunities. Through processes of co-creation, companies also obtain valuable information about consumer preferences and values, which, in turn, can lower production costs. This thesis uses Coca-Cola as a case study to explore the ways international companies work to incorporate elements of Chinese culture and employ Chinese social media platforms in their promotional messages and activities in order to encourage Chinese consumers to co-create their brand …


Web.Isod.Es Cel, Aman Kular Mar 2019

Web.Isod.Es Cel, Aman Kular

SASAH 4th Year Capstone and Other Projects: Presentations

For her CEL, Aman interned at WEB.ISOD.ES in London, Ontario, working on producing a documentary discussing the recent implementation of Basic Income by the Conservative Provincial government. Aman learned valuable research skills and communications skills while working on this project and was excited to work in politics.